Sales Development Representative (SDR)

About Uniqode:

Uniqode is a profitable, fast-growing QR code generation provider backed by Accel with a $10bn+ TAM. We empower businesses across industries by helping them create unique digital-physical connections. As we continue to grow, we are seeking a Sales Development Representative who will play a pivotal role in driving pipeline growth and helping us reach our ambitious ARR targets.

Our SDRs work closely with our Account Executives (AEs) and the VP of Sales to execute targeted strategies, especially for our new Digital Business Card (DBC) product. This is an exciting opportunity to shape the go-to-market (GTM) strategy for a product we believe has unicorn potential. While we have a clear vision for where the product is headed, this role comes with the flexibility and autonomy to make a significant impact.

Role Overview:

The Sales Development Representative (SDR) will be responsible for generating, qualifying, and nurturing high-quality leads to fill the sales pipeline. You’ll work collaboratively with our GTM engineers to optimize and automate outreach workflows, ensuring efficiency at every stage of the prospecting process. Additionally, you’ll partner with marketing to refine what’s working and double-click into successful areas, leveraging data-driven insights to improve targeting and engagement.

As a key member of the sales team, you will focus on leveraging freemium signals, enriched data, and outbound ABM strategies to identify and engage high-intent accounts across key industries, including HR Tech, Education, and Professional Services.

Key Responsibilities:

1. Prospecting & Lead Generation:
   - Identify and research target accounts using tools like ZoomInfo, LinkedIn Sales Navigator, and Apollo.
   - Build and maintain a robust pipeline of leads in Salesforce.
   - Prioritize high-intent accounts from freemium activity or firmographic triggers.
   
   
2. Outbound Campaign Execution:
   - Execute multi-channel outbound campaigns, including email, phone, and LinkedIn outreach.
   - Personalize messaging to address industry-specific pain points and goals.
   - Use account-based marketing (ABM) strategies to engage HR and IT personas in target industries.
   
   
3. Inbound Lead Qualification:
   - Qualify inbound leads and PQLs (Product-Qualified Leads) based on ICP criteria.
   - Collaborate with marketing to follow up on micro-nurture campaigns and landing page activity.
   - Schedule discovery calls and demos for Account Executives (AEs).
   
   
4. Collaboration with AEs, Marketing, and GTM Engineers:
   - Work closely with AEs and the VP of Sales to refine strategies for the DBC product, contributing to the evolution of a high-growth product.
   - Collaborate with GTM engineers to automate and optimize outreach workflows, maximizing efficiency and pipeline generation.
   - Meet regularly with marketing to analyze campaign data, understand what’s working, and identify areas for deeper exploration.
   
   
5. Event and Networking Follow-Ups:
   - Track and follow up with contacts from events or in-person networking opportunities.
   - Ensure all follow-ups are timely and documented in Salesforce.

What does success look like in this role?

• Pipeline Growth: Consistently deliver a healthy pipeline of qualified opportunities to the AE team.
• Conversion Metrics: Achieve high response rates and meeting booking rates across outbound and inbound campaigns.
• Efficient Follow-Ups: Seamlessly manage and execute timely follow-ups for networking and event leads.
• Collaboration Impact: Make a measurable impact on the efficiency and effectiveness of outreach workflows and marketing alignment.

Qualifications:

• 1–2 Years of Sales Experience: Proven experience in a sales or business development role (SaaS preferred).
• Outbound Expertise: Comfortable executing outbound campaigns across multiple channels.
• Tools Proficiency: Experience with Salesforce, Apollo, LinkedIn Sales Navigator, and ZoomInfo.
• Strong Communication Skills: Clear and engaging written and verbal communication.
• Self-motivated & Goal-Oriented: Thrives in a fast-paced, target-driven environment.

Preferred Traits:

• Tech-savvy: Ability to quickly learn and adapt to new sales tools and platforms.
• Customer-Centric: Strong empathy for prospects’ challenges and needs.
• Analytical Mindset: Uses data and insights to inform decisions and prioritize efforts.
• Builder’s Mentality: Excited to shape and grow within a scaling SaaS organization.

What We Offer:

• Competitive base salary with performance-based incentives.
• Career growth opportunities within a fast-growing SaaS company.
• Collaborative and supportive remote work environment.

Base: $65,000 USD

Total Variable: $40,000 USD; paid quarterly