Lead Content Marketer

Bengaluru, Karnataka
Work Type: Full Time

The Uniqode story

Uniqode (formerly Beaconstac) started out as a way to solve the disconnect between the physical and digital worlds by leveraging technology. 

Over the last few years, Uniqode became the chosen platform for over 50,000 businesses worldwide for their proximity marketing needs. We're currently powering over 200 Million QR Code scans worldwide and growing at a 100% rate. 

We pride ourselves on being a people-oriented company with investors like Accel and Telescope supporting us in our journey. We are a group of passionate and driven individuals focused on building a world-class product through collaboration. 

Uniqode’s team is spread across India and the USA, with offices in New York and Bangalore. 

Why we are looking for a Lead Content Marketer:

As the Lead Content Marketer at Uniqode, you will be responsible for developing a content strategy that aligns with the revenue and traffic goals for a specific product line. Additionally, you will lead and mentor a team of content marketers to achieve these targets.

What we are looking for in our Lead Content Marketer:

  • Ability to break targets into a well-structured content strategy that aligns with our target audience. You must also advance the editorial calendar and regularly measure and distill progress results to apply data-driven insights to future content strategies.

  • Gain a deep understanding of the product and offerings to translate complex information into simple, comprehensive, engaging content.

  • Mentor a team of content marketers, fostering a collaborative and creative work environment. Guide the team to implement the content & SEO strategy to drive organic traffic and improve search engine rankings.

  • Monitor and analyze content performance metrics to measure the effectiveness of content marketing efforts and make data-driven improvements.

  • Collaborate with internal stakeholders, including product managers, sales teams, and subject matter experts, to gather information and insights for content creation.

  • Lead the creation of thought leadership content that establishes Uniqode as an industry authority and provides valuable insights to our audience.

  • Conduct thorough research on industry-related topics, competitors, and target audiences to generate insightful and data-driven content. Stay updated with industry trends, best practices, and emerging technologies to deliver fresh and relevant content.

  • Review content produced by team members, providing constructive feedback to improve quality, clarity, and consistency.

What we expect from you: 

  • Must have at least 4 years of experience in content writing, preferably in the B2B SaaS space.

  • Portfolio of past work and writing samples with metrics on performance

  • Exceptional writing and proofreading skills, with a keen eye for detail and grammar.

  • Familiarity with content management, analysis, and collaboration tools like Ahrefs, Semrush, Google Analytics, Google Search Console, Google Trends, Webflow, etc.

  • Strong research skills and the ability to stay up-to-date on the latest trends and topics in the tech industry.

  • Skilled in delegating tasks effectively and empowering team members to take ownership of their projects.

  • Strong communication and collaboration skills.

What’s in store for you at Uniqode?

  • A well-deserved compensation package that recognizes your skills and contributions to our team.

  • Join our journey with an opportunity to share in the company's success through equity ownership.

  • Get the opportunity to work with hand-picked individuals who are experts in their domain and passionate about the product.

  • Contribute to a product that is rapidly growing and is the chosen platform of thousands of businesses across the globe.

  • Experience the flexibility of working both in-office and remotely, optimizing your work-life balance.

  • Secure your well-being with comprehensive health insurance coverage, ensuring you and your family peace of mind.

  • Receive dedicated mental health support, fostering a nurturing workplace environment that values your emotional well-being.

What people say about us:

We pride ourselves on being a company that values and cares for its people. Our Glassdoor and G2 reviews are a testament to that.

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